Ford to Move Asia Base to China

June 21, 2009 · 0 comments

in Ford



Yesterday, from the  xinhuanet.com reported, Ford Motor Co. confirmed  that it will move its headquarters for the Asia, Pacific and Africa regional headquarters to China from Thailand.

However, the key operations will remain in Bangkok of Thailand, which will continue to serve as regional headquarters for Ford’s operations in Malaysia, Indonesia, Vietnam, Thailand and the Philippines. Also, the spokeswoman said the Thailand’s political unrest in recent years did not factor into Ford’s decision.

Meanwhile, the move is said to be part of the company’s continued integration of its once-disparate global operations, a key element of Chief Executive Alan Mulally’s “One Ford” strategy. It also places Ford in the world’s biggest auto market while the move will improve management efficiency.

From the source, Ford Motor China sales of 306,306 vehicles in 2008.  The company makes the Ford Fiesta and Transit in the country and sells a variety of its other products there, including Lincolns and Volvos. Besides that, Ford Motor’s passenger vehicle-making joint venture in China sold 27,839 cars in May, up 48.7% from a year earlier.  And sales at the venture, Changan Ford Mazda Automobile Co., rose 10.6% year on year to 110,796 units in the first five months.

The headquarters relocation by Ford Motor comes five years after competitor General Motors Corp (GM). moved its regional headquarters to Shanghai from Singapore.




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