Moving up in the automotive world is a difficult task, whether it’s Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive carmaker. In the recent years, Citroen also has faced its own difficulties producing products that outstrip the brand’s reputation. Recently, The French carmaker unveiled a new concept car named after its legendary DS that previews a future range of upmarket vehicles that will help kick off the transformation into a “near-premium” brand.
In March at the Geneva Motor Show, the the compact DS Inside concept car has been first displayed back. The DS stands for “Different Spirit” and the concept provides the basis for a new line of cars to be named DS3, DS4 and DS5, hinting at bigger and better models to come. The first of these will be the DS3, which has already been spied testing in prototype form.
And today, Citroen has given the first look at the interior of the DS Inside concept car for the world, revealing a stylish and upmarket new design trend that looks almost production ready. It seems like the Mini Cooper, the DS Inside features sporty bucket seats, full leather upholstery, , and an intricate center console with piano-black trim. The premium theme is further emphasized by the thick carpeting, vinyl roof lining, and special DS badging.
The global effort comes as the French carmaker celebrates its 90th anniversary in the business, making year 2009 is a time for both innovation and tradition. Meanwhile, the new logo that debuted at that time can be found on the new DS3.
In the other efforts, in terms of dealer relations,customer service, service and maintenance standards as well as the product initiative, will help Citroen present itself as a more up-scale carmaker.
{ 0 comments… add one now }